May 30, 2017

MODERNISING THE ICONIC BUTTERKIST BRAND

Leading popcorn brand Butterkist has evolved its branding and launched new packaging. We were tasked with modernising the ionic popcorn brand identity, whilst still retaining Butterkist’s well established brand assets which have helped build a widely recognised and universally loved brand. Ensuring that the Butterkist’s heart remained within the new brand identity, our new packaging […]

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May 26, 2017

CHILLI MD to appear on Rip Off Britain: Food

Our Managing Director, David Whittle is to appear as a brand expert in a number of episodes for the new series of the BBC1 consumer show Rip Off Britain: Food. The show investigates the truth about food which looks at everything from the secrets of the supermarkets to the truth behind the labels. We are […]

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May 25, 2017

REDESIGNING ROCKY!

Fox’s Biscuits have relaunched their famous Rocky chocolate biscuit bars. The new design that we have created sees the Rocky branding emphasised much more in the evolved packaging. As the ‘biscuit bar with attitude’, the personality was delivered through a more impactful, dominant brand identity. To bolster this, photography of the bar was also reintroduced […]

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