William Jackson launches premium frozen brand, Boxed
CHILLI UK, are the creatives behind the new premium frozen brand, Boxed, from Aunt Bessie’s owner, the William Jackson Food Group. From developing the brand’s name, right through to creative concept and packaging designs, the team at CHILLI has worked closely with William Jackson throughout the full branding and proposition process to develop a product […]
How CHILLI established a new look and feel for the Co-op’s Free From range.
We’re all increasingly familiar with Free From. Whether it’s gluten-free, dairy-free or meat-free, for medical reasons, dietary preference or just a healthier lifestyle, the shift in attitudes towards Free From products is changing the way we eat, and the way we shop. With the market growing year-on-year, there’s a tasty opportunity for retailers to respond. […]