THE POWER OF PACKAGING: HOW DESIGN CAN TRANSFORM FOOD2GO SALES
The Power of Packaging
Grocery shoppers often decide what to buy in a matter of seconds, and nowhere is this truer than convenience food.
Food 2 go
The UK Food2Go market is currently worth £22bn [source: The Grocer ‘On The Go Category Report 2015’] and shows no signs of slowing as consumers become increasingly time-poor. This also represents a huge opportunity for retailers, as National Convenience Show event director Jack Halliday says: “Just over 60% of customers have a food to go mission in mind, or would consider it, when they go to a convenience store or forecourt. Only one in four retailers has a coffee or food-to-go offering. It’s a massive opportunity.”
With the rise of convenience store formats set to continue it’s clear that giving consumers a reason to remember and choose your brand is key to increasing sales. Key to that is outstanding packaging that creates emotional connections with the shopper while also communicating the functional benefits of the product.
In this white paper, CHILLI explores how great planning and creative come together as the ingredients for an eye-catching product, ensuring your brand drops into shoppers’ baskets ahead of your rivals…
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