Inspired by Scandi minimalism, we created the brand for Lakeland's ILO, an exclusive range of handy kitchen storage accessories.
Lakeland have been experts in cooking, baking, cleaning, and laundry since 1964. Their new, exclusive range of kitchen accessories were designed to put an end to countertop clutter. Clever storage solutions, from sink tidies to dish drainers, with a minimalist feel. It just needed a brand to match.
Taking cues from the range's fusion of style and function, ILO was born. A contemporary brand with Scandinavian character.
Every aspect, from the brand colours to the simple product illustrations, was created to reflect the minimalist product design. Even the name and logo were developed to mirror the products, with straight, uniform lines capturing that sleek, modern look. Creating a brand that feels as smart and functional as the products themselves.