Creating a material difference

Cedo Good Karma Disciplines: Branding & Packaging

As shoppers become more eco-conscious, we helped Cedo ensure their customers knew they were making responsible choices.

For over 50 years, Cedo have been making household chores easy. With a range of products, from bin liners to baking paper. Sustainability is at the core of their business. Wanting to encourage shoppers to give plastic a second life.

Enter Good Karma bin bags. A brand inspired by shoppers' desire to do good for the planet. Made with 100% recycled plastic, Good Karma is designed to help reduce plastic waste and reduce the customer's carbon footprint.

Our brand needed to communicate that quickly and clearly, while making customers feel great about their choice. We made those messages part of our logo, present on every product. With a heart and halo central to our logo, we helped support that feeling of making the right choice. All wrapped up in a bold colour palette that stood out on shelves full of dark and boring alternatives.