Kopparberg Global Rebrand

Bringing a refreshingmodernity to a global icon

You’ve more chance of finding Kopparberg in a UK home than you are Guinness. Kopparberg is quite simply immense. It leads the UK fruit cider market in both total sales and value, is sold in more than 30 countries globally and recognized as the world’s best-selling pear cider. With such a strong position in the market, Kopparberg needed us to help them move forward by addressing their visual identity to maintain their position.

LOGO DESIGN
VISUAL IDENTITY
CUSTOM LETTERING
COPYWRITING
PACKAGING DESIGN
ARTWORK

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To help Kopparberg stay on top, we needed to improve brand recognition, modernity and distinctiveness to ensure they remained relevant. The amplification of the ‘Big K’ into an iconic symbol, the redefining of the brand logo, the creation of a custom typeface and detailed crafting of design assets brings clarity and impact befitting of a category leader.

Chilli genuinely feel like an extension of our team. They bring the perfect balance of expertise, creativity and collaboration. They are easy to work with, highly responsive, and completely trustworthy, true specialists in their field, but also real people who make the process enjoyable. I always look forward to working with Chilli and feel like the brand is in the best possible hands.
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The rebrand we delivered with Chilli was the first of its kind in the brand’s history, and I truly don’t believe it would have been signed off without their exceptional thinking, craft, and expertise. The project was managed seamlessly, and the quality of the work is exceptional, true craftsmanship from a team of people who really understand the brand.
Chilli are a wonderful agency partner and I’d highly recommend them, every time.

Rosie Fryer, Senior Brand & Marketing Manager

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