Who we are

We’re a specialist FMCG branding and design agency. Based in the North, we work with both local and global brands. We are proud to be trusted by some of the world’s biggest names whilst remaining agile and flexible enough to partner with ambitious start-ups. 

A diverse and passionate bunch of strategists, designers and dynamic account managers, whatever the category or size of the brief, we jump right in.

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Keep the spark

Design is always a joy for us. We bring a vibrant energy to the room because we genuinely love what we do.

Stay sharp

We ask the awkward questions early so we can move fast later. It’s about being curious enough to uncover the magic, and confident enough to run with it.

Work as one

We’re in the trenches with you, moving at pace, and making sure the process of getting there is just as rewarding as the final result.
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What we do

Strategy, Positioning & Planning

Uncovering the human truths and market gaps that set your brand up to win.
  • Market intelligence
  • 4Cs insight
  • Full brand audit
  • Design review
  • Brand planning
  • Workshops
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Innovation development

Creative

Combining clear understanding of the challenge with talent, intuition and a relentless pursuit of new ideas.
  • Brand identity
  • Logo design
  • Packaging design
  • Brand name generation
  • Brand evolution
  • Brand world
  • Tone of voice
  • Brand story
  • Copywriting
  • Brand guidelines

Production

Ensuring all the hard work from the initial strategic phase, creative stage through to approved design gets delivered accurately, on budget and on time through a fool proof quality control process that works.
  • End to end project management
  • Point of sale
  • In-store activation
  • Case studies
  • Print management
  • Retouching
  • Print ready artwork
  • Print liaison
  • Colour correct proofs
  • Proof reading
IMA logo

Global Scale.
Local Execution.

We are proud to be part of IMA, a full-service, global marketing agency. Chilli is based at IMA headquarters in Leeds, with hubs in London, New York, Cape Town, Amsterdam, and Dubai. When your brief requires a wider lens, we collaborate seamlessly across other IMA teams to plug in expertise across:

  • Websites & Digital Experiences
  • Social Media & Integrated Campaigns
  • PR & Experiential Events
  • Media Planning & Buying
  • Connected Retail Strategy

We give you the dedicated focus and vibrant energy of a specialist design agency, backed by the global execution of IMA.

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Chilli and IMA logo lockup