Florette goes bold: Shaking up the salad aisle with its biggest redesign yet
Written by Claire Barker, Chilli's Senior Account Manager for FMCG brands, with 25 years of marketing experience.
Our lovely client Florette has just rolled out its biggest brand refresh and packaging redesign to date, modernising its look to capture younger consumers and shake up the convenience salad aisle.
We’re proud partners of Florette, and have been a lead agency with the company for around 8 years now.
We came on board way back in 2018 to redesign their packaging to compete with the ever increasing own label salad offering at the time.
And we are over the moon to have been chosen to help them with this recent redesign brief also!
This has been a lovely, long partnership with Florette for Chilli.
We’ve seen the shift in the salad market in recent years with brands appealing to a younger demographic.
Brands like ‘Steves Leaves’ and ‘Unbeleafable’ have made bagged salad cool again, and Florette was being left behind!
They were suddenly being seen as old fashioned and too traditional and so lacked appeal to the younger salad shoppers. It was time for a bit of a change.
May 2026 sees the launch of this new packaging, plus a multi-channel facelift for the Brand… and we couldn’t be more excited about it!
Here’s what’s been happening….
Key Elements of the Redesign
The overhaul focuses on moving the brand away from "functional, old fashioned and predictable" to visually inspiring. Key features include:
- Modernised Logo & Typography: A clean, contemporary logo update paired with modern typography to improve on-shelf navigation and standout.
- Bold Visuals & Colourways: Striking colour palettes and high-impact "salad inspiration" photography on the packs to show consumers how to use the leaves in diverse meals.
- New Brand Mission: The packaging proudly anchors a new core slogan:
"Crafted by Nature, Perfected by Florette." - Environmental Storytelling: The reverse and elements of the packs emphasise Florette's commitment to sustainable farming, community, and proactive health.
Accompanying Product Launches & Formats
The fresh look has debuted alongside a heavy focus on value and trending global flavours to disrupt traditional shelf space:
- The Asian-Inspired Salad Kit: The flagship product for the new packaging rollout, featuring apollo lettuce, ruby chard, mizuna, and radish, bundled with a Japanese tonkatsu-style dressing and crispy seaweed-inspired sprinkle.
- First ever price marked packs (PMPs): To combat inflation and build shelf-edge trust in smaller convenience stores, Florette has introduced heavily visible £1.25 price marks directly on the redesigned packaging of its best-selling Crispy and Mixed bags.
- "Essentials" Value Tier: A stripped-back, budget-friendly packaging tier for high-volume staples like Shredded and Chopped Iceberg lettuce to keep healthy eating affordable.
The multi-channel rollout is heavily supported by digital and influencer-led marketing, targeted directly at the under-35 shoppers.
Look out for the packs in store… and visit their refreshed website for some salad inspired recipes!
Just perfect for the summer weather!!