Helping Saltaire Brewery Into A Can

April 1, 2019Helping Saltaire Brewery Into A Can

Amid a craft ale revolutionSaltaire Brewery is letting drinkers choose the vessel they pour or sip from:the traditional brown glass bottle or lightweight aluminium can. Workingalongside the team here at CHILLI, the brewery is pouring three favourites intocan-format for craft beer connoisseurs.

In 2018 our creative team successfully revitalised Saltaire Brewery’s brand identity with the new packaging design injecting modernity onto traditional bottles. Bright colours and bold tones cut through the noise of a busy category while the crest and logo redesign took inspiration from the brewhouse and street signs in Saltaire village. The refreshed range debuted last summer bringing the brewery up to date while simultaneously tying the brand back to its roots.

Rewind a year andtrends show the booming growth of canned craft beer sales over bottles. Continuallyon the lookout for products to fit their busy lifestyles, consumers are drawnto products to simplify their lives. The can is ideal: lightweight, convenientand chills quickly, can feature 360 degrees of eye-catching artwork and infinitelyrecyclable.

From a brewer’s point of view cans are designed to stackefficiently, resulting in no wasted storage space. Being lightweight they arefar cheaper and safer to transport; a single can weighs approximately 20% ofthe weight of a 330ml bottle. The metal used in production is 100% recyclableand can be recycled over and over, making a strong sustainability argument forcanned craft beer. Quick to respond to this thriving trend, Saltaire Brewery hasincreased its extensive offering by transferring three favourite brews intocans.

Jordan Madrick,Account Director at CHILLI, said: “After delivering such a successful rebrandfor Saltaire Brewery it has been an exciting challenge to take the design androll it out in a new format. We have managedto seamlessly transfer the packaging design fromthe bottle onto a can format, ensuring standout appeal on shelves witheffective brand blocking. To make the flavours instantly recognisable we usedthe same vivid colours and overlap design, highlighting the creative approachof the recipes. You get a great branded beer drinking experience, whicheverreceptacle you choose!” Zipwire, Full Tilt and Velocity are nowavailable in 330ml bottles and cans at selected regional Co-op branches.

Written by:
Emma Collingswood